Market Research on Customer Trust, Privacy, and Data Security
During June 2015, I conducted market research interviews across industries, including non-profits, health facilities and authorities, public sector organizations as well as several private sector companies. The interviewees ranged from small and medium organizations (SMBs), all the way to Fortune 50 companies. I have summarized some of the highlights in the attached document:
Archived attachment unavailable: Highlights from Market Research on Customer Trust, Privacy, and Data Security.
As a result of this process, several specific issues have been identified across multiple stakeholders. I will now begin a shorter second phase of research, to validate and prioritize these 8 identified issues. These issues will be published at a later date, as to not taint the second round of interviews. If you could spare 30 minutes over the next week for an interview, I would appreciate it!
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